The business book.

By: Contributor(s): Material type: TextTextSeries: Big ideas simply explainedPublication details: London : Dorling Kindersley Limited, 2015.Description: 351 pages: colored; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781409341260
Subject(s): LOC classification:
  • 658 B97 2015
Contents:
Start small, think big: starting and growing the business Lighting the fire: leadership and human resources Making money work: managing finances Working with a vision: strategy and operations Successful selling: marketing management Delivering the goods: production and post-production
Summary: An innovative and accessible guide to business, management and commerce Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics. Whether you are a would-be entrepreneur or just have an interest in business, The Business Book is an all-in-one guide to business management, theory and strategy
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Basic Education BED Library CIR 658 B97 2015 (Browse shelf(Opens below)) Available HS1805

Includes directory, glossary and index.

English

Start small, think big: starting and growing the business Lighting the fire: leadership and human resources Making money work: managing finances Working with a vision: strategy and operations Successful selling: marketing management Delivering the goods: production and post-production

An innovative and accessible guide to business, management and commerce Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice. The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics. Whether you are a would-be entrepreneur or just have an interest in business, The Business Book is an all-in-one guide to business management, theory and strategy

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