Creating value with big data analytics : making smarter marketing decisions / Peter C. Verhoef, Edwin Kooge and Natasha Walk.

By: Contributor(s): Material type: TextTextPublication details: Abingdon, Oxon ; New York, NY : New York, NY : Routledge, Taylor & Francis Group, 2016, ©2015.Description: xxii, 316 pages; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138837973
Subject(s): LOC classification:
  • 658.83 V58c 2016
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library CIR 658.83 V58c 2016 (Browse shelf(Opens below)) Available HED5768

Includes bibliographic references and index

in English

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