Statistics for marketing and consumer research /

Mazzocchi, Mario

Statistics for marketing and consumer research / Mario Mazzocchi. - Los Angeles, CA : Sage Pub, 2008. - xviii, 412 p.: ill. 24 cm.

Includes bibliographic references and index


English

978-1-4129-1122-1


Marketing research--Statistical methods
Consumer--Research--Statistical methods
Marketing

658.83028 M45s