Consumer behaviour : applications in marketing /
Consumer behaviour : applications in marketing /
Robert East, Jaywant Singh, Malcolm Wright & Marc Vanhuele.
- 3rd edition
- Los Angeles, CA : SAGE Publications, 2017.
- xii, 350 pages: illustrations 24 cm
Includes bibliographic references and index
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
in English
978-1-47391-950-1
Consumer behavior
Consumer behavior--Psychological aspects
Consumer behavior--Social aspects
658.8342 C76 2017
Includes bibliographic references and index
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
in English
978-1-47391-950-1
Consumer behavior
Consumer behavior--Psychological aspects
Consumer behavior--Social aspects
658.8342 C76 2017