A Feasibility study on Zapata : an eco - friendly shoe manufacturing business /

Bachelor of Science in Business Administration 2015

A Feasibility study on Zapata : an eco - friendly shoe manufacturing business / Karen Katigbak, Xanthe Nathalie, Joyce Rochelle Sapida. - New products -- Marketing; New products - English : College Library, - Zapata is a footwear manufacturing business whose aim is to produce an ecofriendly shoes which are made from sustainable materials such as, abaca fiber, weave fabric, light rubber sole, canvass, fusible interfacing and others. The proposed business will be located at Hill Crest Plaza, found along Tagaytay- Nasugbu Highway. The target markets are primarily women whose age ranges from 15 to 60 years old. Considering Tagaytay as a tourist destination, it can be a great opportunity for Zapata to be recognized and gain prospective customers. Since there is no shoe manufacturing business present in the area, Zapata will not have many indirect competitors other than Natasha, The tiangge, and other shoe stores in The District. Thus, there is a big opportunity for the Zapata to be successful in the said market. Zapata is a partnership business wherein the capital requirements are to be financed by the researchers, coming from their personal loans. It shall employ (10) ten employees whose positions are shoe maker, bag maker, cashier and store keeper to undertake all the operations of the shoe store. They will be given the minimum wage rate based in Tagaytay City, Cavite. Zapata is expected to have its return on investment on its fourth year of operation after incurring continuous loss for the prior years.: 1 1 pages 0 - Feasibility study .

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