International spa management : principles and practices /
International spa management : principles and practices /
[edited by] Sarah Rawlinson and Tim Heap.
- Wolvercote, Oxford : Goodfellow Publishers Ltd., ©2017.
- x, 196 pages: illustrations 25 cm
Includes index
The evolution of spa / Sarah Rawlinson -- The spa industry today / Angela Anthonisz and Isobel Stockdale -- Thermal and mineral springs / Louise Buxton -- Eco-spa : sustainability agenda in the spa industry / Gaurav Chawla -- The wellness industry : from therapy to hedonism / Pascal Mandelartz and Isobel Stockdale -- Principles and practices of spa consumer behaviour / Iride Azara -- Guest service and the guest journey / Angela Anthonisz, Tim Heap and Lorraine Baker -- Spa operations management / Faith Samkange, Amon Simba and Lorraine Baker -- Selling the total spa product / Louise Buxton -- Marketing for the spa industry / Eleni Michopoulou -- Developing an effective human resources strategy / Angela Anthonisz, Tim Heap and Olivia Ramsbottom -- Finance for the spa industry / Tony Loynes and Victoria Rosamond -- Training and development in the spa industry / Sarah Rawlinson -- Strategic management in the spa industry / Tim Heap and Angela Anthonisz -- Future directions / Tim Heap.
in English
978-1-910158-70-8
Health resorts--Management
613.122068 In82 2017
Includes index
The evolution of spa / Sarah Rawlinson -- The spa industry today / Angela Anthonisz and Isobel Stockdale -- Thermal and mineral springs / Louise Buxton -- Eco-spa : sustainability agenda in the spa industry / Gaurav Chawla -- The wellness industry : from therapy to hedonism / Pascal Mandelartz and Isobel Stockdale -- Principles and practices of spa consumer behaviour / Iride Azara -- Guest service and the guest journey / Angela Anthonisz, Tim Heap and Lorraine Baker -- Spa operations management / Faith Samkange, Amon Simba and Lorraine Baker -- Selling the total spa product / Louise Buxton -- Marketing for the spa industry / Eleni Michopoulou -- Developing an effective human resources strategy / Angela Anthonisz, Tim Heap and Olivia Ramsbottom -- Finance for the spa industry / Tony Loynes and Victoria Rosamond -- Training and development in the spa industry / Sarah Rawlinson -- Strategic management in the spa industry / Tim Heap and Angela Anthonisz -- Future directions / Tim Heap.
in English
978-1-910158-70-8
Health resorts--Management
613.122068 In82 2017