Normal view MARC view ISBD view

Integrated advertising, promotion and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack. - Eighth, global edition - Harlow, Essex : Pearson Education Ltd, ©2018. - 508 pages: color illustrations 28 cm

Includes index

in English

ISBN: 978-1-292-22269-1

Subjects--Topical Terms:
Communication in marketing
Sales promotion
Advertising

LC Class. No.: 659.1 C62i 2018

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)