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Consumer behavior /

Hoyer, Wayne D.

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. - Seventh edition, Philippine edition - Singapore : Cengage Learning Asia Pte Ltd, 2019. - xviii, 525 pages: illustrations 28 cm

Includes index

in English

ISBN: 9789814846998

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: 658.8342 H85c 2019

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