Essentials of strategic management : the quest for competitive advantage /

Gamble, John E.

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Margaret A. Peteraf, Arthur A. Thompson, Jr. - Fifth edition - New York, NY : McGraw-Hill Education, 2017. - xvii, 462 pages: color illustrations 26 cm

Includes index


in English

9781259255915


Strategic planning
Business planning
Competition

658.4012 G14e 2017