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The strategy and tactics of pricing : a guide to growing more profitably /

Nagle, Thomas T.

The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Muller. - Sixth edition - New York : Routledge, 2018. - xx, 331 pages: illustrations 25 cm

Includes index

in English

ISBN: 9780367247218

Subjects--Topical Terms:
Pricing
Marketing--Decision making

LC Class. No.: 658.816 N13s 2018

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