Digital marketing : strategic planning & integration /
Hanlon, Annmarie
Digital marketing : strategic planning & integration / Annmarie Hanlon. - Second edition - Los Angeles : SAGE, ©2022. - xvii, 454 pages: Illustrations 25 cm
Includes index
Part 1. Digital marketing essentials The digital marketing environment The digital consumer Part 2. Digital marketing tools and channels Email, websites, SEO and paid search Content marketing Social media marketing Online communities Mobile marketing Augmented, virtual and mixed reality Part 3. Digital marketing strategy and planning Digital marketing audit Digital marketing strategy and objectives Building the digital marketing plan Part 4. Digital marketing management Managing resources and reporting Digital marketing metrics and analytics Integrating and transforming digital marketing
in English
9781529742800
Business and Management
Internet marketing
658.87202854678 H19d 2022
Digital marketing : strategic planning & integration / Annmarie Hanlon. - Second edition - Los Angeles : SAGE, ©2022. - xvii, 454 pages: Illustrations 25 cm
Includes index
Part 1. Digital marketing essentials The digital marketing environment The digital consumer Part 2. Digital marketing tools and channels Email, websites, SEO and paid search Content marketing Social media marketing Online communities Mobile marketing Augmented, virtual and mixed reality Part 3. Digital marketing strategy and planning Digital marketing audit Digital marketing strategy and objectives Building the digital marketing plan Part 4. Digital marketing management Managing resources and reporting Digital marketing metrics and analytics Integrating and transforming digital marketing
in English
9781529742800
Business and Management
Internet marketing
658.87202854678 H19d 2022