Macro perspective of tourism and hospitality /
Macro perspective of tourism and hospitality /
authored and edited by 3G ELearning.
- New York, NY : 3G E-Learning, ©2022.
- xii, 448 pages: color illustrations 25 cm. 1 DVD (4 3/4 in.)
Includes bibliographic references and index
Chapter 1 Globalization Agenda in Tourism Chapter 2 The Influences of Marketing on Travel, Tourism and Hospitality Chapter 3 Marketing Communications Chapter 4 Global Branding Chapter 5 Destination Image and Ecotourism Chapter 6 Competetive Analysis of Resorts: A Strategic Perspective Chapter 7 Human Resource Management Chapter 8 Sustainable Tourism Chapter 9 Food and Wine Tourism Chapter 10 The Future of Tourism and Hospitality
in English
978-1-98465-952-1
Hospitality industry
Tourism industry
Tourist industry
338.6 M58 2022
Includes bibliographic references and index
Chapter 1 Globalization Agenda in Tourism Chapter 2 The Influences of Marketing on Travel, Tourism and Hospitality Chapter 3 Marketing Communications Chapter 4 Global Branding Chapter 5 Destination Image and Ecotourism Chapter 6 Competetive Analysis of Resorts: A Strategic Perspective Chapter 7 Human Resource Management Chapter 8 Sustainable Tourism Chapter 9 Food and Wine Tourism Chapter 10 The Future of Tourism and Hospitality
in English
978-1-98465-952-1
Hospitality industry
Tourism industry
Tourist industry
338.6 M58 2022