Entrepreneurship fundamentals /

Pineda, Ariel D.,

Entrepreneurship fundamentals / Ariel D. Pineda. - Intramuros, Manila : Mindshapers Co., Inc., c2019. - x, 258 pp.: ill. (white and black) 25 cm.

Includes bibliographic references

Preface -- Acknowledgment -- Chapter 1 Entrepreneurship overview 1 -- Chapter 2 Development of Business Plan 25 -- Chapter 3 The Market and Product 73 -- Chapter 4 Technical and Financial Aspect 99 -- Chapter 5 Concepts and Principles of Management 117 Summary "Entrepreneurship Fundamentals is a book written to equip students or its readers on the basics of business plan preparation and implementation. It aims to raise awareness and inspire students and readers to consider and take a look on the significant role an entrepreneur plays in nation building. Further, the book showcases the many benefits an entrepreneur could contribute in the community, society and the nation in terms of growth and development." --Preface


in English

9786214061877


Entrepreneurship
Business

658.421 P64e 2019