Strategic management in tourism and hospitality w/
Magpantay, Don M.
Strategic management in tourism and hospitality w/ total quality management /Don M. Magpantay, Agusto R. Matias and Angelie Marie L. Vizconde. - Quezon City : Edric Publishing House, 2021. - 124 pages: 25 cm
Includes bibliographic references
The Nature of Strategic Planning -- The Business Vision and Mission -- Analyzing a Company`s External Environment -- Analyzing a Company`s Resources and Competitive Position -- Crafting Strategy: the Quest for Competitive Advantage -- Strategy Analysis and Choice -- Executing the Strategies: Managment and Operations Issues -- Executing the Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues -- Corporate Governance and Ethics -- Total Quality Management Systems: Hospitality and Tourism Management
in English
9786218179547
Tourism trade--Management
Hospitality industry--Management
Strategic planning
338.4791068 M2759 2021
Strategic management in tourism and hospitality w/ total quality management /Don M. Magpantay, Agusto R. Matias and Angelie Marie L. Vizconde. - Quezon City : Edric Publishing House, 2021. - 124 pages: 25 cm
Includes bibliographic references
The Nature of Strategic Planning -- The Business Vision and Mission -- Analyzing a Company`s External Environment -- Analyzing a Company`s Resources and Competitive Position -- Crafting Strategy: the Quest for Competitive Advantage -- Strategy Analysis and Choice -- Executing the Strategies: Managment and Operations Issues -- Executing the Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues -- Corporate Governance and Ethics -- Total Quality Management Systems: Hospitality and Tourism Management
in English
9786218179547
Tourism trade--Management
Hospitality industry--Management
Strategic planning
338.4791068 M2759 2021