Introduction to mass communication and journalism /
Tapping, Linda
Introduction to mass communication and journalism / Linda Tapping. - First edition - Dublin, OH : Oryson Press, 2023. - [ix], 289 pages: 25 cm
Includes index
The Importance of Communication -- Communicative Rationality -- Advertising -- Television Advertisment -- Corporate Media -- parying for the Video Revolution -- News Media Coverage of Popular-Culture Culpability -- Usage of Various Electronic Media -- Comparing the Internet and other Nontraditional Media with Traditional Media -- A Demand-Side View Sustainability -- Operationalizing and Analyzing Exposure -- Phenomenological Medium Theory -- Electronic Media of the 21st Century -- Audience Valuation and Minority Media -- Preparing the Next Generation of Journalists
in English
9798887150956
Mass communication.
Journalism.
Communication.
Mass media.
302.23 T168 2023
Introduction to mass communication and journalism / Linda Tapping. - First edition - Dublin, OH : Oryson Press, 2023. - [ix], 289 pages: 25 cm
Includes index
The Importance of Communication -- Communicative Rationality -- Advertising -- Television Advertisment -- Corporate Media -- parying for the Video Revolution -- News Media Coverage of Popular-Culture Culpability -- Usage of Various Electronic Media -- Comparing the Internet and other Nontraditional Media with Traditional Media -- A Demand-Side View Sustainability -- Operationalizing and Analyzing Exposure -- Phenomenological Medium Theory -- Electronic Media of the 21st Century -- Audience Valuation and Minority Media -- Preparing the Next Generation of Journalists
in English
9798887150956
Mass communication.
Journalism.
Communication.
Mass media.
302.23 T168 2023