Digital business and e-commerce management /
Chaffey, Dave
Digital business and e-commerce management / Dave Chaffey, Tanya Arturi, David Edmundson-Bird. - Eighth edition - Hoboken, NJ : Pearson, 2024. - xxiv, 638 pages: illustrations 26 cm
Includes bibliographic references and index
Introduction to digital business -- Opportunity analysis for digital business and e-commerce -- E-commerce management -- Key issues in the digital environment -- Digital business strategy -- Digital supply chain management -- Digital communication -- Digital experience and service design -- Managing digital transformation
"This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. A key aim of this book is to identify and review the key management decisions required by organisations moving to digital business and to consider the process by which these decisions can be taken. Key questions that established businesses need to ask include: What approach to digital business strategy do we follow? How do we reach our target audiences online using digital channels? How should we integrate with supply chain partners. How much do we need to invest in digital business? Which processes should be our digital business priorities? Should we adopt new business and revenue models? What marketing technology should we use? What are the main changes that need to be made to transform an organisation that uses technology to a true digital business? Startup businesses and smaller businesses have many similar questions, but usually have the additional challenge of a more limited budget although with a smaller team giving greater agility!"-- Provided by publisher.
in English
9781292725833
Electronic commerce.
Business enterprises--Computer networks.
658.872 C34d 2024
Digital business and e-commerce management / Dave Chaffey, Tanya Arturi, David Edmundson-Bird. - Eighth edition - Hoboken, NJ : Pearson, 2024. - xxiv, 638 pages: illustrations 26 cm
Includes bibliographic references and index
Introduction to digital business -- Opportunity analysis for digital business and e-commerce -- E-commerce management -- Key issues in the digital environment -- Digital business strategy -- Digital supply chain management -- Digital communication -- Digital experience and service design -- Managing digital transformation
"This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. A key aim of this book is to identify and review the key management decisions required by organisations moving to digital business and to consider the process by which these decisions can be taken. Key questions that established businesses need to ask include: What approach to digital business strategy do we follow? How do we reach our target audiences online using digital channels? How should we integrate with supply chain partners. How much do we need to invest in digital business? Which processes should be our digital business priorities? Should we adopt new business and revenue models? What marketing technology should we use? What are the main changes that need to be made to transform an organisation that uses technology to a true digital business? Startup businesses and smaller businesses have many similar questions, but usually have the additional challenge of a more limited budget although with a smaller team giving greater agility!"-- Provided by publisher.
in English
9781292725833
Electronic commerce.
Business enterprises--Computer networks.
658.872 C34d 2024