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Marketing research : an applied orientation global edition /

Malhotra, Naresh K.

Marketing research : an applied orientation global edition / Naresh K. Malhotra. - 6th - Boston, MA : Pearson Education, 2010. - 929 p.: ill. 28 cm.

Includes index

English

ISBN: 13: 978-0-13-609423-4

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology
Marketing

LC Class. No.: 658.83 M29m

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