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Essentials of marketing /

Lamb, Charles W.

Essentials of marketing / Charles W. Lamb. - 6th - Australia : South-Western CENGAGE Learning, 2009. - xxix, 546 p.: col. ill. 28 cm.

Includes index

English

ISBN: 13: 978-0-324-58442-4

Subjects--Topical Terms:
Marketing
Marketing--Management

LC Class. No.: 658.8 L16 c2009

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