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Exploring marketing research /

Zikmund, William G.

Exploring marketing research / William G. Zikmund. - 10th - Australia : South-Western CENGAGE Learning, 2010. - xxii, 714 p.: col. ill. 28 cm.

Includes index

English

ISBN: 13: 978-0-324-78861-7

Subjects--Topical Terms:
Marketing research
Marketing research--Computer network resources

LC Class. No.: 658.83 Z64e

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