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Basic marketing research /

Churchill, Gilbert A., Jr.

Basic marketing research / Gilbert A., Jr. Churchill. - 7th - Australia : South-Western CENGAGE Learning, 2010. - xxvi, 594 p.: col. ill. 28 cm.

Includes index

English

ISBN: 13: 978-1-4390-4140-6

LC Class. No.: 658.83 C47b

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