Researching hospitality and tourism : a student guide /
Brotherton, Bob
Researching hospitality and tourism : a student guide / Bob Brotherton. - Los Angeles, CA : Sage, 2009. - xi, 240 p.: ill. 25cm.
Includes index
Nature and relevance of research -- Research philosophies and schools of thought -- Developing the research proposal and plan -- Sourcing and reviewing the literature -- Developing the conceptual framework -- Choosing the empirical research design -- Collecting the empirical data -- Sampling -- Analysing quantitative data -- Analysing qualitative data -- Writing up the research project.
English
978-1-4129-0392-9
Hospitality industry--Research--Methodology
Tourism--Research--Methodology
647.94072 B79r
Researching hospitality and tourism : a student guide / Bob Brotherton. - Los Angeles, CA : Sage, 2009. - xi, 240 p.: ill. 25cm.
Includes index
Nature and relevance of research -- Research philosophies and schools of thought -- Developing the research proposal and plan -- Sourcing and reviewing the literature -- Developing the conceptual framework -- Choosing the empirical research design -- Collecting the empirical data -- Sampling -- Analysing quantitative data -- Analysing qualitative data -- Writing up the research project.
English
978-1-4129-0392-9
Hospitality industry--Research--Methodology
Tourism--Research--Methodology
647.94072 B79r