The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /

Scott, David Meerman

The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott. - Hoboken NJ : John Wiley & Sons, 2010. - xxx, 289 p.: 23 cm.

Includes index


English

978-0-470-54781-6


Internet marketing
Public relations

658.872 Sco81n