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Consumer psychology /

Jansson-Boyd Cathrine V.

Consumer psychology / Jansson-Boyd Cathrine V. - Maidenhead : Mc Graw Hill, 2010. - xi, 258 p.: ill. 24 cm.

Includes bibliographic references and index

English

ISBN: 13:978-033522928-4

Subjects--Topical Terms:
Consumer behavior--Psychological aspects
Consumer
PSYCHOLOGY

LC Class. No.: 658.8342 J26c

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