Marketing communications : a brand narrative approach /
Dahlen, Micael
Marketing communications : a brand narrative approach / Micael Dahlen. - West Sussex, UK : John Wiley & Sons, 2010. - xxii, 584p.: ill. 25 cm.
Includes bibliographic references and index
English
978-0-470-31992-5
Communication in marketing
Branding (Marketing)
658.802 D13m
Marketing communications : a brand narrative approach / Micael Dahlen. - West Sussex, UK : John Wiley & Sons, 2010. - xxii, 584p.: ill. 25 cm.
Includes bibliographic references and index
English
978-0-470-31992-5
Communication in marketing
Branding (Marketing)
658.802 D13m