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Sports marketing /

Fullerton, Sam

Sports marketing / Sam Fullerton. - 2nd - Boston, MA : McGraw-Hill, 2010. - xviii, 670 p.: ill. 26 cm.

Includes index

English

ISBN: 978-007-126763-2

Subjects--Topical Terms:
Sports--Marketing
Sporting goods--Marketing
Sports--Economic aspects
Sports sponsorship

LC Class. No.: 796.0698 F95s

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