Brand rewired : connecting intellectual property, branding, and creativity strategy /

Chasser, Anne H.

Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser. - Hoboken NJ : John Wiley & Sons, 2010. - xvi, 224 p.: 24 cm.

Includes bibliographic references and index


English

978-0-470-57542-0


Product management
Branding (Marketing)
Intellectual property
Strategic planning

658.827 C38b