The clia guide to the cruise industry /
Mancini, Marc
The clia guide to the cruise industry / Marc Mancini. - Clifton Park, NY : Delmar Cengage Learning, 2011. - xi, 242 p.: col ill. 27 cm.
Includes index and gossary
Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who`s who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.
This textbook is designed to support CLIA`s certification program.
English
978-1-111-13089-3
Cruise lines
Cruise lines--Study and teaching
Ocean travel--Study and teaching
338.4791045 M31c
The clia guide to the cruise industry / Marc Mancini. - Clifton Park, NY : Delmar Cengage Learning, 2011. - xi, 242 p.: col ill. 27 cm.
Includes index and gossary
Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who`s who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.
This textbook is designed to support CLIA`s certification program.
English
978-1-111-13089-3
Cruise lines
Cruise lines--Study and teaching
Ocean travel--Study and teaching
338.4791045 M31c