Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens. - Boston, MA : McGraw-Hill Irwin, 2004. - xlii, 617,[75] p.: ill. 26 cm.
Includes index
English
0-07-124875-7
659.1 Ar33c
Contemporary advertising / William F. Arens. - Boston, MA : McGraw-Hill Irwin, 2004. - xlii, 617,[75] p.: ill. 26 cm.
Includes index
English
0-07-124875-7
659.1 Ar33c