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Business to business marketing : a value-driven approach /

Biemans, Wim G.

Business to business marketing : a value-driven approach / Wim G. Biemans. - New York : McGraw-Hill, 2010. - xxii, 362 p.: ill. 27 cm.

Includes index

English

ISBN: 9780077121891

LC Class. No.: 658.8 B47b

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