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Personality not included : why companies lose their authenticity- and how great brands get it back /

Bhargava, Rohit

Personality not included : why companies lose their authenticity- and how great brands get it back / Rohit Bhargava. - New York : McGraw-Hill, 2008. - xiv, 300 p.: 22 cm.

Includes index

English

ISBN: 9780071545211

Subjects--Topical Terms:
Branding (Marketing)
Authenticity

LC Class. No.: 658.827 B46p

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