Reinventing interactive and direct marketing : leading experts show gow to maximize digital ROI with iDirect and iBranding imperatives /

Rapp, Stan

Reinventing interactive and direct marketing : leading experts show gow to maximize digital ROI with iDirect and iBranding imperatives / Stan Rapp. - New York : McGraw-Hill, 2010. - xiii, 238 p.: ill. 24 cm.

Includes index


English

9780071638029


Interactive marketing
Direct marketing
Branding (Marketing)

658.872 R27r