Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events /
Phillips, Jack J.
Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events / Jack J. Phillips. - Oxford, UK : Butterworth-Heinemann, 2008. - xxvi, 274 p.: ill. 23 cm.
Includes index
English
9780750683388
Business meetings--Evaluation
Trade shows--Evaluation
Special events--Evaluation
658.4560681 P53r
Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events / Jack J. Phillips. - Oxford, UK : Butterworth-Heinemann, 2008. - xxvi, 274 p.: ill. 23 cm.
Includes index
English
9780750683388
Business meetings--Evaluation
Trade shows--Evaluation
Special events--Evaluation
658.4560681 P53r