Pre- Commerce : How Companies and Customers Are Transforming Business together /

Pearson, Bob

Pre- Commerce : How Companies and Customers Are Transforming Business together / Bob Pearson. - San Francisco, CA : John Wiley & Sons, 2011. - x, 310 p.: 24 cm.

Includes bibliographic references and index


English

978-0-470-92844-8


Consumer behavior
Social media--Economic aspects
Customer relations--Technological innovations
Internet marketing

658.812 P31p