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Essential guide to marketing planning /

Wood, Marian Burk

Essential guide to marketing planning / Marian Burk Wood. - 2nd - New York : Pearson Education, 2010. - xix, 303 p.: 25 cm.

Includes index

English

ISBN: 9780273725763

Subjects--Topical Terms:
Marketing--Planning

LC Class. No.: 658.802 W85e

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