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Marketing management : a customer-oriented approach /

Clow, Kenneth E.

Marketing management : a customer-oriented approach / Kenneth E. Clow. - Thousand Oaks, CA : SAGE, 2010. - xxxviii, 537 p.: col. ill. 29 cm.

Includes bibliographic references and index

English

ISBN: 9781412963121

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: 658.8 C62m

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