Brand relevance : making competitors irrelevant /

Aaker, David A.

Brand relevance : making competitors irrelevant / David A. Aaker. - San Francisco, CA : Jossey-Bass, 2011. - xvi, 381 p.: ill. 24 cm.

Includes bibliographic references and index


English

978-0-470-61358-0


Brand name products
Branding (Marketing)
Technological innovations

658.827 Aa41b