The soul of the corporation : how to manage the identity of your company /
Bouchikhi, Hamid
The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi. - Upper Saddle River, NJ : Wharton School Publishing, 2008. - xxxviii, 208 p.: 24 cm.
Includes index
English
978-0-13-185726-1
Corporate culture
Corporate image
Brandname products--Management
Business name--Management
659.2 B66s
The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi. - Upper Saddle River, NJ : Wharton School Publishing, 2008. - xxxviii, 208 p.: 24 cm.
Includes index
English
978-0-13-185726-1
Corporate culture
Corporate image
Brandname products--Management
Business name--Management
659.2 B66s