Contemporary advertising and integrated marketing communications /
Arens, William F.
Contemporary advertising and integrated marketing communications / William F. Arens. - New York : McGraw-Hill, 2011. - xl, 774 p.: col. ill. 27 cm.
Includes bibliographic references and index
English
978-0-07-122060-6
659.1 Ar33c
Contemporary advertising and integrated marketing communications / William F. Arens. - New York : McGraw-Hill, 2011. - xl, 774 p.: col. ill. 27 cm.
Includes bibliographic references and index
English
978-0-07-122060-6
659.1 Ar33c