Marketing management /

Kotler, Philip

Marketing management / Philip Kotler. - 13th - Singapore : Pearson Education South Asia Pte Ltd., 2009. - 816 p.: ill. 26 cm.

Includes index and glossary


English

13: 978-981-06-9886-7


Marketing--Management
Marketing
Consumer behavior
Internet marketing

658.8 K84m 2009