Qualitative marketing research: a cultural approach /

Moisander, Johanna

Qualitative marketing research: a cultural approach / Johanna Moisander. - London : SAGE Pub, 2006. - xi, 227 p.: 25 cm.

Includes bibliographic references and index


English

1-4129-0381-5


Marketing research
Qualitatuve research
Marketing research--Methodology

658.83 M72q