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Services marketing: people, technology, strategy /

Lovelock, Christopher

Services marketing: people, technology, strategy / Christopher Lovelock. - 6th - Singapore : Pearson Education South Asia, 2008. - xx, 648 p.: ill. 26 cm.

Includes index

English

ISBN: 13: 978-981-06-9895-9

Subjects--Topical Terms:
Services industries--Marketing
Professions--Marketing
Customer services--Marketing

LC Class. No.: 658.8 L94s

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