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Consumer behavior and marketing strategy /

Peter, J. Paul

Consumer behavior and marketing strategy / J. Paul Peter. - 8th - New york : McGraw-Hill, 2008. - xxi, 555 p: ill. 26 cm

Includes index

ISBN: 978-0-08-126885-1

Subjects--Topical Terms:
Consumer behavior
Marketing

LC Class. No.: 658.8342 P44c

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