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Positioning: the battle for your mind /

Ries, Al

Positioning: the battle for your mind / Al Ries. - New york : McGraw-Hill, 2001. - x, 213 p: 21 cm

English

ISBN: 978-1-259-07132-4

Subjects--Topical Terms:
Positioning (Advertising)
Advertising campaigns--Case studies

LC Class. No.: 659.1 R44p c2001

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