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Advertising and promotion : an intergrated marketing communications perspective /

Belch, George E.

Advertising and promotion : an intergrated marketing communications perspective / George E. Belch. - 9th - New York : McGraw Hill Irwin, 2012. - xxxv, 769 p.: ill. 28 cm.

Includes glossary & index

English

ISBN: 978-1-259-01040-8

Subjects--Topical Terms:
Communication in marketing
Sales promotion
Advetising

LC Class. No.: 659.1 B41a c2012

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