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When digital becomes human : the transformation of customer relationships /

Van Belleghem, Steven

When digital becomes human : the transformation of customer relationships / Steven Van Belleghem. - 1st ed. - Philadelphia : Kogan Page, 2015. - xii, 195 pages: illustrations 23 cm.

Includes index

in English

ISBN: 978-0-7494-7323-5

Subjects--Topical Terms:
Customer relations
Business communication
Electronic commerce

LC Class. No.: 658.8343 V26w 2015

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