Digital business and e-commerce management : strategy, implementation and practice /

Chaffey, Dave

Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey. - 6th ed. - Harlow : Pearson Education, ©2015. - xxxi, 680 pages: colour illustrations 27 cm.

Includes index


in English

978-0-273-78654-2


Electronic commerce
Business enterprises--Computer networks.

658.872 C34d 2015