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Retail marketing in the modern age /

Chaudhary, Prashant Vilas

Retail marketing in the modern age / Prashant Chaudhary, Assistant Professor, Sinhgad Institute of Management & Computer Application (SIMCA), Pune. - Los Angeles : SAGE, 2016. - xviii, 419 pages: 25 cm

Includes bibliographic references and index

in English

ISBN: 978-93-515-0869-4

Subjects--Topical Terms:
Marketing
Retail trade

LC Class. No.: 658.87 C39r 2016

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