Marketing essentials / (Record no. 10033)

MARC details
000 -LEADER
fixed length control field 02468nam a2200361Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260803094212.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251212s2016 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780021401109
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8 F22m 2016
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Farese, Lois
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element McGraw-Hill Education (Firm)
245 1# - TITLE STATEMENT
Title Marketing essentials /
Statement of responsibility, etc. Lois Farese, Grady Kimrell, and Carl A. Woloszyk; McGraw-Hill Education (Firm)
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Columbus, Ohio, USA :
Name of publisher, distributor, etc. McGraw-Hill Education,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 972 pages:
Other physical details color illustration
300 ## - PHYSICAL DESCRIPTION
Dimensions 29 cm.
336 ## - CONTENT TYPE
Content type term text
337 ## - MEDIA TYPE
Media type term unmediated
338 ## - CARRIER TYPE
Carrier type term volume
546 ## - LANGUAGE NOTE
Language note in English
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Unit 1: The world of marketing. Marketing is all around us ; The marketing plan -- Unit 2: Economics. Political and economic analysis ; Global analysis -- Unit 3: Business and society. The free enterprise system ; Legal and ethical issues -- Unit 4: Skills for marketing. Basic math skills ; Communication skills ; Technology for marketing ; Interpersonal skills ; Management skills -- Unit 5: Selling. Selling overview ; Beginning the sales process ; Presenting the product ; Closing the sale ; Using math in sales -- Unit 6: Promotion. Promotional concepts and strategies ; Visual merchandising and display ; Advertising ; Print advertisements -- Unit 7: Distibution. Channels of distribution ; Physical distribution ; Purchasing ; Stock handling and inventory control -- Unit 8: Pricing. Price planning ; Pricing strategies ; Pricing math -- Unit 9: Marketing information management. Marketing research ; Conducting marketing research -- Unit 10: Product and service management. Product planning ; Branding, packaging, and labeling ; Extended product features -- Unit 11: Entrepreneurship and finance. Entrepreneurial concepts ; Risk management ; Developing a business plan ; Financing the business -- Unit 12: Career development. Identifying career opportunities ; Finding and applying for a job -- Career skills handbook -- Math skills handbook -- Glossary -- Index.
591 ## -
-- 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Textbooks
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business education
Form subdivision Textbooks
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business education
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kimbrell, Grady; Wolosyzk, Carl A.
944 ## -
-- CIR
943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only]
-- 0
-- 0
Date of treaty signing 0
-- 1
Date of a work 0
Miscellaneous information 0
Medium 1
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-- 0
944 ## -
-- 1
-- 1
-- 0
953 ## -
-- SH0069
953 ## -
-- Senior High Scool Library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Institution code [OBSOLETE] lisuga
-- 2018-02-22 11:58:59
-- lisuga
Edition 2018-02-22 12:00:50
998 ## - LOCAL CONTROL INFORMATION (RLIN)
MyRDA biblio 10089
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     FEU - Cavite Basic Education FEU - Cavite Basic Education BED Library 12/21/2025 CIR 658.8 F22m 2016 SH0069 06/18/2026 12/21/2025 Books