Marketing theory: (Record no. 10041)

MARC details
000 -LEADER
fixed length control field 01996nam a2200385Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260803094212.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251212s2016 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473904019
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8001 B17m c2016
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baker, Michael J.
245 1# - TITLE STATEMENT
Title Marketing theory:
Remainder of title a student text /
Statement of responsibility, etc. edited by Michael J. Baker and Michael Saren.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Sage Publications,
Date of publication, distribution, etc. 2016.
250 ## - EDITION STATEMENT
Edition statement 3rd
300 ## - PHYSICAL DESCRIPTION
Extent xix, 520 pages:
300 ## - PHYSICAL DESCRIPTION
Extent 23 pages
336 ## - CONTENT TYPE
Content type term text
337 ## - MEDIA TYPE
Media type term unmediated
338 ## - CARRIER TYPE
Carrier type term volume
546 ## - LANGUAGE NOTE
Language note in English
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Includes references
520 ## - SUMMARY, ETC.
Summary, etc. Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to navigate.Helping you navigate this field for the first time, this third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. To keep you up-to-date with the latest advances in marketing theory and practice, this edition includes:New examples and up-to-date literature,Entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L),Global contributors introducing different schools of marketing from around the world.With chapters from many of the leading experts in marketing theory, this text provides the go-to overview of the field for undergraduate and postgraduate students alike.
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650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Location of event Philosophy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Baker, Michael J., editor; Saren, Michael,
Relator term editor
944 ## -
-- CIR
943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only]
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Date of treaty signing 0
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Date of a work 0
Miscellaneous information 0
Medium 1
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944 ## -
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953 ## -
-- SH0085
953 ## -
-- Senior High School Library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Institution code [OBSOLETE] lisuga
-- 2018-02-23 10:53:48
-- lisuga
Edition 2018-02-23 10:54:38
998 ## - LOCAL CONTROL INFORMATION (RLIN)
MyRDA biblio 10098
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     FEU - Cavite Basic Education FEU - Cavite Basic Education BED Library 12/21/2025 CIR 658.8001 B17m c2016 SH0085 06/18/2026 12/21/2025 Books