Marketing ethics : (Record no. 1024)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02565nam a2200337Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260803094016.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251212s2006 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-13-133088-8 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 174.4 M95 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Murphy, Patrick E. |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing ethics : |
| Remainder of title | cases and readings / |
| Statement of responsibility, etc. | Patrick E. Murphy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 172 p. : ill.: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 23 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | Text |
| 337 ## - MEDIA TYPE | |
| Media type term | Unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | Volume |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases. 1. Ethical reasoning and marketing decisions / Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein -- 2. Contempt of customer / Seth Godin -- KidNabbing / Melanie Wells -- Dangerous Terrain / John J. Fialka -- First the target was tobacco, then burgers: so how has big alcohol stayed out of the lawyers sights / Adam Jones -- When does a gift become a bribe / Kirk Davidson -- The Wal-Mart you don`t know: why low prices have a high cost / Charles Fishman -- A matter of trust / Jennifer Gilbert -- 3. Toy wars / Manuel Velasquez -- Toy Wars / Ron Nahser -- Cookie case / Catherine Hart -- Making it up / Raymond F. Keyes -- Krombacher, save nature drink beer / Eva Barcikowski and Johannes Brinkmann -- Ethics of selling violent video games / Trevor Prouty -- Abercrombie & Fitch / Meg Connelly -- Can short skirts sell software / Lori Lepp Corbett -- Wave runners galore / John A. Weber -- A retailer in Brazil / Miriam Jordan -- 4. Koffum Filters / Anu Davgun -- Starbucks Coffee Company : a fair trade / Anne Kozak, Peggy Cunningham and Tim Jones -- Basta Pasta Food Company Inc / John E. Bargetto and Patrick E. Murphy -- Ethics in retailing / Amanda Hilger and Gene R. Laczniak -- Athlete`s foot / Lance Kidder -- Andorra Electronics, Ltd / Raymond Keys |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing. |
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| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business ethics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Laczniak, Gene R. |
| 943 ## - EQUIVALENCE OR CROSS-REFERENCE--COLLECTIVE TITLE [OBSOLETE] [CAN/MARC only] | |
| -- | 0 |
| -- | 0 |
| Date of treaty signing | 0 |
| -- | 1 |
| Date of a work | 0 |
| Miscellaneous information | 0 |
| Medium | 0 |
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| 944 ## - | |
| -- | 1 |
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| 953 ## - | |
| -- | HED0644 |
| 953 ## - | |
| -- | CollLib |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Institution code [OBSOLETE] | rizal |
| -- | 2015-04-07 23:18:09 |
| -- | rizal |
| Edition | 2015-04-07 23:18:09 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| MyRDA biblio | 1039 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | FEU - Cavite Higher Education | FEU - Cavite Higher Education | HED Library | 12/21/2025 | 174.4 M95 | HED0644 | 06/02/2026 | 12/21/2025 | Books |